OUR STORY

How did we start?
Shoozas was created by a runner and a soccer player turned entrepreneurs because of two conflicting passions: perfectly clean shoes and an active lifestyle that makes it hard to keep them that way... (Scroll to continue)

We used to struggle to keep our sneakers fresh because we found shoe care to be messy, time-consuming, and even stressful! We knew there was a need to improve not only the results but the cleaning process itself. And after many conversations with athletes, sneakerheads, adventurers, and parents... (Last scroll, we promise!)

We did both! We reinvented shoe care to make it easy, effective & completely stress-free. Shoozas products and methods transform cleaning into a relaxing experience that fits every lifestyle. If you 💙 shoes, you are going to 💙 Shoozas.
FROM OUR FOUNDERS
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"Shoozas is much more than shoe care, it's the promise to take good care of the things we own and love. We owe it to our shoes and to our amazing planet."
Mercy Benzaquen - Founder & COO
Mercy was the first to perform cleanings at our Studio. She is now joined by an amazing team of shoe experts who love shoes as much as she does and bring dozens back to life every day. -
"We created a one-stop shoe care brand for all shoe types and lifestyles. Find the right product for your needs or connect with master-level shoe experts for professional services."
Alberto Benhamu - Founder & CEO
Wondering where the name Shoozas comes from? Alberto has an extraordinary ability to attach nicknames to everyone and just everything. Shoes were no exception and quickly became Shoozas.