About us

Our Story

It all started in October 2020 while living in Boston, MA, when we ran into two problems:

1) A lot of cold
2) Dirty sneakers

And just like that, Shoozas was born.

With growth came the next step, we launched our official website: Shoozas.com.

And we didn’t stop there.
We crossed borders and started selling in Canada and Mexico.

Listening to the needs that kept growing, we took a step beyond the product.

We launched Shoozas Studio:
professional cleaning and repair services.

100% online.

(And we can’t forget to mention that: that same year, our co-founder Mercy completed her first marathon 🏃‍♀️)

2023 was full acceleration.
We doubled our product line
and Shoozas landed in two new continents:

Europe and Central America,
with sales on Amazon Europe and retail presence in Panama.

Our best year since the brand began.

Shoozas launched on Amazon Australia, became the #1 best-selling brand in its category on Amazon Mexico and Mercado Libre Mexico.

And we doubled global sales.

We started the year by expanding into Japan.

Shoozas became a global brand, present across 4 continents and more than 10 countries.

This brief story brings us to the present.

We continue working every day to keep getting better.

The best is yet to come.

FROM OUR FOUNDERS

Shoozas is much more than shoe care, it's the promise to take good care of the things we own and love. We owe it to our shoes and to our amazing planet.

MERCY BENZAQUEN - Founder & COO

We created a one-stop shoe care brand for all shoe types and lifestyles. Find the right product for your needs or connect with master-level shoe experts for professional services.

ALBERTO BENHAMU - Founder & CEO

Hear our story

Discover the story behind Shoozas from our founder, Alberto Benhamu. In this exclusive episode of the Intergrowth Podcast, Alberto shares insights into the journey of building Shoozas into an international shoe care brand. From the challenges to the triumphs, hear firsthand about the vision, growth, and passion driving our brand.

Check out the full eposide here:
🎙️Shopify
🎙️Apple Podcasts

Our Story

It all started in October 2020 while living in Boston, MA, when we ran into two problems:

1) A lot of cold2) Dirty sneakers

And just like that, Shoozas was born.

With growth came the next step, we launched our official website: Shoozas.com.

And we didn’t stop there.We crossed borders and started selling in Canada and Mexico.

Listening to the needs that kept growing, we took a step beyond the product.We launched Shoozas Studio:professional cleaning and repair services.100% online.(And we can’t forget to mention that: that same year, our co-founder Mercy completed her first marathon 🏃‍♀️)

2023 was full acceleration.We doubled our product lineand Shoozas landed in two new continents:Europe and Central America,with sales on Amazon Europe and retail presence in Panama.

Our best year since the brand began.Shoozas launched on Amazon Australia, became the #1 best-selling brand in its category on Amazon Mexico and Mercado Libre Mexico.And we doubled global sales.

We started the year by expanding into Japan.Shoozas became a global brand, present across 4 continents and more than 10 countries.

This brief story brings us to the present.We continue working every day to keep getting better.The best is yet to come.