Boston.
First formula. Zero business plan.
October 2020. Boston, Massachusetts. Two things wouldn't leave us alone: the winter and our always-dirty sneakers. Out of that frustration, Shoozas was born.
We weren't setting out to build a brand. We were looking for something that actually worked, that cleaned well and respected the material. What was out there didn't cut it.
We started testing formulas. A coconut oil base, non-toxic, gentle on fibers. After months of iteration, the first version of what's now the Signature Kit was ready.
We shared it with friends. They asked for more. Then friends of friends. What began as a personal project became something a lot of people had been waiting for.


At Shoozas we believe well-cared-for sneakers change how you feel and how you step into the world.
We don't just make cleaning products. We give you the peace of mind that your sneakers will always be ready for what's next.
“Go enjoy life. We'll handle the cleaning part.”